How to Create a Promotional Flyer in Photoshop
Photoshop is great tool for graphics design, especially digital graphics that only are displayed on screens, in addition to its namesake tasks of tweaking photographs. But that’s not all it’s good for. With proper knowledge and thinking, one can use Photoshop to create stunning print designs as well.
This tutorial will take you through the basic steps of creating the eye-catching flyer seen above that can be printed right away in print-shop-ready CMYK colors directly from Photoshop. You can follow this tutorial to make this exact flyer, or tweak the steps with the content and colors you want to get the flyer style you’d like using the same methods.
This tutorial uses royalty-free images from Envato, along with some custom made vector icons that I have created in Illustrator specifically for this project. You’ll find each of them, along with a completed PSD file you can use to compare with your work, in the download on this tutorial’s sidebar.
This tutorial also uses the Proxima Nova Font Family, which comes with a Typekit or an Adobe Creative Cloud subscription. You can sync that font to your computer and use it with this tutorial, or use another similar typeface of your own.
Setup Document With Guides
First, set up a document with the correct size and settings for print. Create a new document in Photoshop, and set its dimensions to 216×154 mm. These dimensions represent A5 paper size with 3 mm bleed added to each edge. Since we are going to create artwork for print, set Color Mode to CMYK and Resolution to 300 Pixels/Inch.
Create new guides that will represent the bleed area. Illustrator and InDesign have this function built-in, but in Photoshop, we have to create it ourselves. Use the Move Tool (V) and the Shift key to create a horizontal guide by dragging the cursor from the top ruler. Make sure that the guide is located 3 mm on the Y-axis.
Repeat the same process to create guides along each edge of the document. Make sure that each guide is inset 3 mm from its corresponding edge.
Creating the Background
Press Shift-Cmd-N to create a new Layer. Fill it with White as the Foreground Color (Alt-Backspace). Make sure that you have the CMYK Sliders turned on so you’re using print colors.
Create a new Gradient Overlay. In the Layer Style Panel, edit the Gradient. Set the white slider Location to 30%. Change the color of the black slider to Pale Yellow (C=9 M=6 Y=14 K=0).
Use the Rectangle Tool (U) to create a new rectangle. Set its size to 216 mm by 56 mm.
Align the rectangle to the left top corner of the document. Fill it with Dark Brown (C=49 M=74 Y=80 K=70).
Use the Pen Tool (P) to add a new anchor point at the lower edge of the rectangle.
With the Direct Selection Tool (A), play around with the anchor handles to create a nice Bezier curve.
Follow the same steps to adjust the rectangle into the shape shown below.
Go to File Place Embedded…, then select the people-1.jpg image from the Resource Pack.
Use the Move Tool (V) to move the photo around the document. Place it in the upper top corner as shown below.
Create a new rectangle with the Rectangle Tool (U). Set its size to 216 mm by 100 mm.
Use the Direct Selection Tool (A) to place the rectangle directly above the photo in the upper left corner.
In the Rectangle Tool Panel options, select Mask. This will create a vector mask applied to the layer with the photo.
Add a new anchor point to the mask with the Pen Tool (P). Create a curvy Bezier curve with the Direct Selection Tool (A).
Using the same tools, the Pen Tool and the Direct Selection Tool, try to adjust the mask into the shape shown below. Notice the position of the anchor points and the simplicity of the shape. The less anchor points you use, the smoother the final mask will appear.
Go to Filter Blur Gaussian Blur. Set the Radius to 6.
Select the Smart Filters mask. Use the Gradient Tool (G) to fade the mask from left to right.
Create a new Layer Mask. Use the Brush Tool (B) to fade stairs on the photo. Use some basic instinct and creativity.
Create a new Brightness/Contrast Adjustment Layer by clicking the sun icon in the Adjustments pane. Set Brightness to 40 and Contrast to 10.
Right click on the Adjustment Layer and select Create Clipping Mask. This will apply the new brightness settings only to the photo below.
Create a new Solid Color. Set Color Fill to Brown (C=30 M=80 Y=100 K=30).
Click on the vector mask from the photo layer. Hold the Alt key and drag the mask over the brown Color Fill. This action will duplicate the selected mask.
Use the Direct Selection Tool (A) and drag the top right anchor point to the upper right corner.
Use the Brush Tool (B) to reveal some areas of the photo beneath the brown fill. Set the Layer Opacity to 75%.
Draw a new rectangle with the Rectangle Tool (U).
Fill the rectangle with Light Brown Color (C=10 M=65 Y=100 K=0).
Place the layer with the light brown rectangle beneath the dark brown rectangle.
Use the Pen Tool (P) with the Direct Selection Tool (A) to adjust the rectangle into a curved shape as shown below.
Adding Text and Logo
Create a new Ellipse (U). Set its dimensions to 248 px by 248 px. Fill it with Brown Color (C=30 M=80 Y=100 K=30).
Add the Drop Shadow effect. Set Opacity to 14%, Distance to 5 px, and Size to 15 px.
Create a new Ellipse (U). Set its dimensions to 400 px by 400 px. Fill it with Dark Blue Color (C=100 M=80 Y=45 K=50).
Use the same Drop Shadow effect and apply it to the ellipse. You can either recreate create the shadow, or right-click and select Copy Layer Style and then paste the layer style on the other ellipse. Put the layer with the dark blue ellipse beneath the one with the brown ellipse.
Add text with the Type Tool (T). This tutorial uses the Proxima Nova family. The Top Title Size is 17 pt. Add the rest of the text, with each one in a separate layer. Use the Move Tool (V) to place each line accordingly, as outlined in the image shown below.
Repeat the same process to add new text. Set the size of the first line to 31 pt.
Create a new title using the Type Tool (T). Set the font to Proxima Nova Light and the size to 18 pt.
Add the subtitle, again, using the Type Tool (T). Set the Size to 36 pt. Adjust Character Tracking to -10.
Select both text layers. Hold down the Alt key and drag the text to duplicate both lines below.
Again, use the Type Tool (T) to rewrite the text according to the image shown below. Position the text with the Move Tool (V).
Go to File Place Embedded and place the vector logo acme-travel-logo.ai into the document.
Scale down the vector logo and position it at the upper right corner.
Add the Drop Shadow effect. In the Layer Style Panel, set Opacity to 11%, Distance to 3 px, and Size to 16 px.
Adding Bottom Photographs
Create a new Rectangle (U). Set its size to 60 px by 28 px.
Select the rectangle shape with the Direct Selection Tool (A). In the align panel, set Horizontal Centers.
Go to File Place Embedded and place the people-11.jpg photo from the Resource Pack.
Scale down the image and place it directly in the rectangle.
Activate the Rectangle Tool (U), and in the options panel, click Mask. This action will create a vector mask from the rectangle and apply it to the photo.
With photo layer still selected, hold Alt-Shift and drag the photo to duplicate it.
Go to File Place Embedded. Select the city-5.jpg photo from Resource Pack and add it to the document.
Scale down the image and place it above the duplicated photo with the girl.
Grab the mask from the duplicated photo with the girl and place it into the new image, then delete the people-11-copy layer.
Repeat Steps 7 to 9 to add the map screenshot into the document, this time placing the map picture.
Select the map-screenshot layer and add Stroke from the effects button in the layer pane.
Set Stroke Size to 2 px. Adjust Position to Inside and set Color to Brown (C=30 M=80 Y=100 K=30).
Adding Bottom Text
Use the Type Tool (T) to create a new instance of text. Set its size to 11 pt and its Color to Light Brown (C=10 M=65 Y=100 K=0).
Add more lines. Set Size to 9 pt, adjust Leading to 13 pt, and change Color to Gray (K=90).
Follow the same process to create a new block of text. Place them beneath the photo with the girl and the map screenshot.
Go to File Place Embedded… Select icons.ai to import the icons into the document. A new contextual window will appear. Select the Calendar Icon and click OK.
Scale down the icon and place it new to the first line with time information.
Repeat the same process to import the rest of the icons and place them accordingly next to each line.
Use the Type Tool (T) to add new text. Place it over the map screenshot. Set Size to 13 pt, adjust Leading to 11 pt, and change Color to Light Brown (C=10 M=65 Y=100 K=0).
Follow the same process to add new lines of text for the address. Set Size to 9 pt and change Color to Gray (K=90).
Go to File Place Embedded…, select icons.ai again and import the Globe Vector Icon into the document.
Scale down the icon and place it next to the web address.
Activate the Pen Tool (P) and create a vector shape that will represent direction on the map.
In the Options Panel, set Stroke to Dashed and Color to Light Brown (C=10 M=65 Y=100 K=0). Adjust Stroke Width to 1,5 pt.
Go to Stroke Options More Options…, and set Caps to Round and adjust Dashed Line: Dash to 3 and Gap to 3.
Create a new Ellipse (U). Set Color to Brown (C=30 M=80 Y=100 K=30).
Activate the Pen Tool (P). Hold the Alt key and click on the bottom anchor point. This will convert the anchor point from smooth to corner.
With the Direct Selection Tool (A), move the converted anchor point down below.
Add the Drop Shadow effect to the pin. Use the settings shown below to make it subtle.
Again, create a new Ellipse (U) and Fill Color with White. Place the ellipse into the center of the pin. And that’s the final touch to our flyer design.
Congratulations! If you’ve followed the tutorial up to this point, you should have a nice design of a promotional flyer completed.
Remember: every time you design images for digital print, you have to think in CMYK colors in order to achieve the best looking results. Don’t forget to add bleed to the canvas (at least 3 mm from each edge). If you are unsure about some advanced technical parameters, it is always good to consult directly with the printing company to avoid mistakes or troubles.
In the next tutorial in this series, we will take a look at how to impose this flyer into InDesign and prepare a print quality PDF. In the mean time, if you have any questions about creating a print design in Photoshop, leave a comment below and we’d be glad to help you out.