How to Create a Promotional Flyer in Photoshop

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Final product image
What You’ll Be Creating

Photoshop is great tool for graphics design, especially digital graphics that only are displayed on screens, in addition to its namesake tasks of tweaking photographs. But that’s not all it’s good for. With proper knowledge and thinking, one can use Photoshop to create stunning print designs as well.

This tutorial will take you through the basic steps of creating the eye-catching flyer seen above that can be printed right away in print-shop-ready CMYK colors directly from Photoshop. You can follow this tutorial to make this exact flyer, or tweak the steps with the content and colors you want to get the flyer style you’d like using the same methods.

Tutorial Assets

This tutorial uses royalty-free images from Envato, along with some custom made vector icons that I have created in Illustrator specifically for this project. You’ll find each of them, along with a completed PSD file you can use to compare with your work, in the download on this tutorial’s sidebar.

This tutorial also uses the Proxima Nova Font Family, which comes with a Typekit or an Adobe Creative Cloud subscription. You can sync that font to your computer and use it with this tutorial, or use another similar typeface of your own.

Setup Document With Guides

Step 1

First, set up a document with the correct size and settings for print. Create a new document in Photoshop, and set its dimensions to 216×154 mm. These dimensions represent A5 paper size with 3 mm bleed added to each edge. Since we are going to create artwork for print, set Color Mode to CMYK and Resolution to 300 Pixels/Inch.

new photoshop documentnew photoshop document

Step 2

Create new guides that will represent the bleed area. Illustrator and InDesign have this function built-in, but in Photoshop, we have to create it ourselves. Use the Move Tool (V) and the Shift key to create a horizontal guide by dragging the cursor from the top ruler. Make sure that the guide is located 3 mm on the Y-axis.

Step 3

Repeat the same process to create guides along each edge of the document. Make sure that each guide is inset 3 mm from its corresponding edge.

finished guidesfinished guides

Creating the Background

Step 1

Press Shift-Cmd-N to create a new Layer. Fill it with White as the Foreground Color (Alt-Backspace). Make sure that you have the CMYK Sliders turned on so you’re using print colors.

Step 2

Create a new Gradient Overlay. In the Layer Style Panel, edit the Gradient. Set the white slider Location to 30%. Change the color of the black slider to Pale Yellow (C=9 M=6 Y=14 K=0).

Add a gradient overlay from the fx button in the layer pane…
…then customize your gradient…
…with the colors you want for the document

Step 3

Use the Rectangle Tool (U) to create a new rectangle. Set its size to 216 mm by 56 mm.

Create a rectangleCreate a rectangle

Step 4

Align the rectangle to the left top corner of the document. Fill it with Dark Brown (C=49 M=74 Y=80 K=70).

Add dark brown rectangleAdd dark brown rectangle

Step 5

Use the Pen Tool (P) to add a new anchor point at the lower edge of the rectangle.

add anchor point to rectangleadd anchor point to rectangle

Step 6

With the Direct Selection Tool (A), play around with the anchor handles to create a nice Bezier curve.

bezier curvebezier curve

Step 7

Follow the same steps to adjust the rectangle into the shape shown below.

adjust curved rectangleadjust curved rectangle

Step 8

Go to File Place Embedded…, then select the people-1.jpg image from the Resource Pack.

add pictureadd picture

Step 9

Use the Move Tool (V) to move the photo around the document. Place it in the upper top corner as shown below.

place pictureplace picture

Step 10

Create a new rectangle with the Rectangle Tool (U). Set its size to 216 mm by 100 mm.

add another rectangleadd another rectangle

Step 11

Use the Direct Selection Tool (A) to place the rectangle directly above the photo in the upper left corner.

place rectangle over photoplace rectangle over photo

Step 12

In the Rectangle Tool Panel options, select Mask. This will create a vector mask applied to the layer with the photo.

Step 13

Add a new anchor point to the mask with the Pen Tool (P). Create a curvy Bezier curve with the Direct Selection Tool (A).

add anchor point to maskadd anchor point to mask

Step 14

Using the same tools, the Pen Tool and the Direct Selection Tool, try to adjust the mask into the shape shown below. Notice the position of the anchor points and the simplicity of the shape. The less anchor points you use, the smoother the final mask will appear.

adjust mask to see curveadjust mask to see curve

Step 15

Go to Filter Blur Gaussian Blur. Set the Radius to 6.

add bluradd blur

Step 16

Select the Smart Filters mask. Use the Gradient Tool (G) to fade the mask from left to right.

add smart filteradd smart filter
Set the gradient direction as left to right to blur out the image towards the right

Step 17

Create a new Layer Mask. Use the Brush Tool (B) to fade stairs on the photo. Use some basic instinct and creativity.

fade stairs to reveal brownfade stairs to reveal brown

Step 18

Create a new Brightness/Contrast Adjustment Layer by clicking the sun icon in the Adjustments pane. Set Brightness to 40 and Contrast to 10.

Step 19

Right click on the Adjustment Layer and select Create Clipping Mask. This will apply the new brightness settings only to the photo below.

create clipping maskcreate clipping mask

Step 20

Create a new Solid Color. Set Color Fill to Brown (C=30 M=80 Y=100 K=30).

Step 21

Click on the vector mask from the photo layer. Hold the Alt key and drag the mask over the brown Color Fill. This action will duplicate the selected mask.

Step 22

Use the Direct Selection Tool (A) and drag the top right anchor point to the upper right corner.

Step 23

Use the Brush Tool (B) to reveal some areas of the photo beneath the brown fill. Set the Layer Opacity to 75%.

Step 24

Draw a new rectangle with the Rectangle Tool (U).

Add another new rectangleAdd another new rectangle

Step 25

Fill the rectangle with Light Brown Color (C=10 M=65 Y=100 K=0).

light brownlight brown

Step 26

Place the layer with the light brown rectangle beneath the dark brown rectangle.

Step 27

Use the Pen Tool (P) with the Direct Selection Tool (A) to adjust the rectangle into a curved shape as shown below.

adjust rectangleadjust rectangle

Adding Text and Logo

Step 1

Create a new Ellipse (U). Set its dimensions to 248 px by 248 px. Fill it with Brown Color (C=30 M=80 Y=100 K=30).

add ellipseadd ellipse

Step 2

Add the Drop Shadow effect. Set Opacity to 14%, Distance to 5 px, and Size to 15 px.

Add a drop shadow to the layer from the fx button in the layer pane
Tweak your drop shadow with these settings

Step 3

Create a new Ellipse (U). Set its dimensions to 400 px by 400 px. Fill it with Dark Blue Color (C=100 M=80 Y=45 K=50).

add another ellipseadd another ellipse

Step 4

Use the same Drop Shadow effect and apply it to the ellipse. You can either recreate create the shadow, or right-click and select Copy Layer Style and then paste the layer style on the other ellipse. Put the layer with the dark blue ellipse beneath the one with the brown ellipse.

Step 5

Add text with the Type Tool (T). This tutorial uses the Proxima Nova family. The Top Title Size is 17 pt. Add the rest of the text, with each one in a separate layer. Use the Move Tool (V) to place each line accordingly, as outlined in the image shown below.

Step 6

Repeat the same process to add new text. Set the size of the first line to 31 pt. 

Step 7

Create a new title using the Type Tool (T). Set the font to Proxima Nova Light and the size to 18 pt.

Step 8

Add the subtitle, again, using the Type Tool (T). Set the Size to 36 pt. Adjust Character Tracking to -10.

Step 9

Select both text layers. Hold down the Alt key and drag the text to duplicate both lines below.

Step 10

Again, use the Type Tool (T) to rewrite the text according to the image shown below. Position the text with the Move Tool (V).

rewrite and reposition textrewrite and reposition text

Step 11

Go to File Place Embedded and place the vector logo acme-travel-logo.ai into the document.

Step 12

Scale down the vector logo and position it at the upper right corner.

scale and place logoscale and place logo

Step 13

Add the Drop Shadow effect. In the Layer Style Panel, set Opacity to 11%, Distance to 3 px, and Size to 16 px.

add drop shadow to logoadd drop shadow to logo

Adding Bottom Photographs

Step 1

Create a new Rectangle (U). Set its size to 60 px by 28 px.

add rectangle for bottom textadd rectangle for bottom text

Step 2

Select the rectangle shape with the Direct Selection Tool (A). In the align panel, set Horizontal Centers.

set horizontal centersset horizontal centers

Step 3

Go to File Place Embedded and place the people-11.jpg photo from the Resource Pack.

Step 4

Scale down the image and place it directly in the rectangle.

scale imagescale image

Step 5

Activate the Rectangle Tool (U), and in the options panel, click Mask. This action will create a vector mask from the rectangle and apply it to the photo.

Step 6

With photo layer still selected, hold Alt-Shift and drag the photo to duplicate it.

duplicate pictureduplicate picture

Step 7

Go to File Place Embedded. Select the city-5.jpg photo from Resource Pack and add it to the document.

place city photoplace city photo

Step 8

Scale down the image and place it above the duplicated photo with the girl.

place second imageplace second image

Step 9

Grab the mask from the duplicated photo with the girl and place it into the new image, then delete the people-11-copy layer.

Step 10

Repeat Steps 7 to 9 to add the map screenshot into the document, this time placing the map picture.

Step 11

Select the map-screenshot layer and add Stroke from the effects button in the layer pane.

Step 12

Set Stroke Size to 2 px. Adjust Position to Inside and set Color to Brown (C=30 M=80 Y=100 K=30).

Adding Bottom Text

Step 1

Use the Type Tool (T) to create a new instance of text. Set its size to 11 pt and its Color to Light Brown (C=10 M=65 Y=100 K=0).

Step 2

Add more lines. Set Size to 9 pt, adjust Leading to 13 pt, and change Color to Gray (K=90).

Step 3

Follow the same process to create a new block of text. Place them beneath the photo with the girl and the map screenshot.

Step 4

Go to File Place Embedded… Select icons.ai to import the icons into the document. A new contextual window will appear. Select the Calendar Icon and click OK.

insert calendar iconinsert calendar icon

Step 5

Scale down the icon and place it new to the first line with time information.

place calendar iconplace calendar icon

Step 6

Repeat the same process to import the rest of the icons and place them accordingly next to each line.

Step 7

Use the Type Tool (T) to add new text. Place it over the map screenshot. Set Size to 13 pt, adjust Leading to 11 pt, and change Color to Light Brown (C=10 M=65 Y=100 K=0).

Step 8

Follow the same process to add new lines of text for the address. Set Size to 9 pt and change Color to Gray (K=90).

Step 9

Go to File Place Embedded…, select icons.ai again and import the Globe Vector Icon into the document.

add globe iconadd globe icon

Step 10

Scale down the icon and place it next to the web address.

place world iconplace world icon

Step 11

Activate the Pen Tool (P) and create a vector shape that will represent direction on the map.

Add direction vectorAdd direction vector

Step 12

In the Options Panel, set Stroke to Dashed and Color to Light Brown (C=10 M=65 Y=100 K=0). Adjust Stroke Width to 1,5 pt.

Step 13

Go to Stroke Options More Options…, and set Caps to Round and adjust Dashed Line: Dash to 3 and Gap to 3.

Step 14

Create a new Ellipse (U). Set Color to Brown (C=30 M=80 Y=100 K=30).

add ellipse to mapadd ellipse to map

Step 15

Activate the Pen Tool (P). Hold the Alt key and click on the bottom anchor point. This will convert the anchor point from smooth to corner.

change anchor pointschange anchor points

Step 16

With the Direct Selection Tool (A), move the converted anchor point down below.

move anchor pointmove anchor point

Step 17

Add the Drop Shadow effect to the pin. Use the settings shown below to make it subtle.

Step 18

Again, create a new Ellipse (U) and Fill Color with White. Place the ellipse into the center of the pin. And that’s the final touch to our flyer design.

add new white ellipseadd new white ellipse

Conclusion

Congratulations! If you’ve followed the tutorial up to this point, you should have a nice design of a promotional flyer completed.

Remember: every time you design images for digital print, you have to think in CMYK colors in order to achieve the best looking results. Don’t forget to add bleed to the canvas (at least 3 mm from each edge). If you are unsure about some advanced technical parameters, it is always good to consult directly with the printing company to avoid mistakes or troubles.

In the next tutorial in this series, we will take a look at how to impose this flyer into InDesign and prepare a print quality PDF. In the mean time, if you have any questions about creating a print design in Photoshop, leave a comment below and we’d be glad to help you out.

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How to Create a Promotional Flyer in Photoshop | manda | 4.5
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