Introducing landing page, email and infographic design categories


new categories

Exciting news! We just added 3 new contest categories: landing page design, email design and infographic design. By continuing to make our category structure as clear and specific as possible, we’re making sure contest holders get exactly what they want and that you, the designer, don’t waste your time because of easily avoidable briefing miscommunications.

The landing page, email and infographic categories could be an extremely lucrative area for you if any of these design projects matches your skill set — and we bet that at least one of them will. Just to make sure we’re all on the same page, you should read on for quick explanations of these categories and how they differ from similar ones. Then check out the current contest listings here:

Landing page

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99designs’ landing page

A landing page is where you end up when you click on an ad for a website or a promoted search engine result. This is in contrast to a homepage, which is where you would end up if you typed the website address directly into the search bar.

The difference, as you can imagine, is that landing pages are tailored for potential customers who have probably never heard of the site before, while homepages are tailored for people who are already familiar with the site. That means homepages are more complex, containing all the navigational tools one would need to move around the site, whereas landing pages are way simpler and more streamlined. Landing pages don’t want to scare off visitors with too much information; they usually just contain a short sales pitch and an invitation to sign up for the site’s service.

Here are some more examples:

landing page

Landing page for The Brendans 

landing page2

Landing page for Mines Press Pens

Check out our landing page contests


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99designs’ newsletter email

It is common for companies to send out mass emails for marketing or outreach purposes — for example, limited time sale announcements, announcements of new products or services, major company changes, or just simple newsletters (you probably receive 99designs’ monthly newsletter). These emails typically use HTML in order to include images and interactive objects, rather than just plain text. That means they function basically like any other web page would and require similar visual design work.

Here are some more examples:

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An email promotion announcement from Uber

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An email sale promotion from Bloomingdales

Check out more of our email contests



99designs’ How to Woo a Designer survey infographic

Infographics are a form of information design that takes dry, often numeric data and visualizes it in the form of charts, graphs or other exciting pictographic symbols, arranging in a way that effectively makes the intended lesson perfectly clear for any reader. Sometimes they are a tool for corporate communication. Other times they are just for fun, like the “How to Woo a Designer” infographic (above) that our own visual designer, Matt Basham, made.

Here are some others:


A page from the 2012 Feltron Report


A Kobe Bryant points scoring infographic by J Alexander Diaz

Check out more of our infographic contests

Simple enough, right?

If you have any questions or points of clarification, please ask in the comments!

Related articles:
How to succeed in the design contest marketplace (infographic included)
99designers know how to do infographics right
6 design lessons in type and content organization
A 99er’s winning design process (infographic included)

Introducing landing page, email and infographic design categories | manda | 4.5
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