23 real estate logos that aren’t totally lame
Have you ever seen a house like this before? Of course you have — not in reality but in logo design. The world of real estate logos is littered with such sloping roofs and square windows, suspended in abstract space or agglomerated onto one another in physically baffling clusters. They’re ubiquitous, they’re boring and they make for an awfully generic brand mark.
Let’s be real about this. Many designers, in a moment of failing inspiration, have fallen back on such a generic concept. It happens. But that’s no excuse to settle. Clever and unique real estate designs are possible, and you owe it to your client and yourself to aim high. Check out these 23 awesome and unusual real estate logos for inspiration. Follow suit, and you’re sure to stand out from the pack.
In a creative rut? Looking to company initials is often smart, as letterforms can open up a number of interesting possibilities. Of course, don’t just stop at the initials themselves; use them in a novel or unexpected way! Check these out:
By Kris Todd
By Graham Smith
Sense of place
Most real estate firms basically do the same thing; this much cannot be denied. So when you’re searching for a unique visual tag, consider the company’s geographic location or local culture. This will often produce the iconic substance you’re looking for. For instance:
Just be different
Easier said than done but sieze the moment when inspiration strikes. The important thing is not to get bogged down in the sea of bland, abstract houses, as this will ruin your perspective for sure. Instead, take a look at these Real Estate logos, which insist on maintaining a unique sense of character:
Have you seen unique real estate logos lately?