Create an All-Purpose Advertisement Banner in Photoshop
One of the most basic and common size for ad banners is: 300x250px. Open Adobe Photoshop and create a new document of a bigger size. I’ve used a simple grunge texture on a gray layout for the background.
By using the Rectangle Tool (U), create a dark gray rectangle. As we said, the rectangle must be 300×250 pixels. Apply an Outer Glow effect to it (#343434).
Apply an Inner Glow effect as well. Even if it looks blurry at the moment, the inner glow will be a nice touch to our rectangle when we finish it.
We will apply a seamless (transparent) pattern to our shape. We want it to be barely visible, that’s why i’ve set the blend mode to: Soft Light and the opacity to 5 percent. The pattern i used is a part of this set.
We’ll finish the rectangle with a stroke effect. It must be 1px in size and darker than the base color of our rectangle.
Grab any ornamental vector set you’ll find on the web. There are plenty of them available for free on the internet, with lots of elements. I used 2 identical ornamental shapes I have found on the web, and placed them accordingly. For our headline, we will use the “Bebas Neue” font, 48px. Apply a drop shadow effect to the headline and to the ornamental shapes as well.
Grab the Rounded Rectangle Tool (U), set the radius to 2 pixels and create a shape of 260×125 pixels. Apply a drop shadow effect to it. You’ll have to duplicate the shape two times, and reduce the size of the first by 1 percent and the second one by 2 percent.
Input some 3 lines of text by using the “Museo Slab” font (#887e7e). Grab any 16×16 px icons from the IconSweets 2 set and place them accordingly. By using the Line Tool (U), create two subtle lines (#e6e6e6) which will work as dividers for the text strokes.
By using the Rounded Rectangle Tool (U), create a red shape (#dc4027). This will be the base for our call-to-action button. Apply a drop shadow effect.
Apply a subtle inner shadow effect. Set the opacity to 15 percent.
Apply a gradient overlay effect with a soft light blend mode applied. Set the opacity to 35%.
Finish the button by adding the stroke effect. Set the Fill Type as Gradient so you could apply a darker red color for the bottom part and a brighter one for the “first half” of the button.
Use the “Bebas Neue” font again to input some text on the button. It can be whatever you’d like, i chose “Sign Up”. Apply some drop shadow to the text as well.
Finish the button by adding some “hand-written” text under the CTA button. Use “Journal” to achieve that handwritten-like effect. It’s really easy to create the arrow as well. You will have to create any shape, like a slash and then use the “Warp Text” feature to achieve the desired result.