Wordmark logos: balance typography and graphics

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Finding a balanced middle ground between typography and graphics is essential to create a distinctive and striking identity. These strong wordmark logos show how adding a little extra detail can make a design stand out.

Have you seen other awesome wordmark logos? Share them with us in the comments and we’ll add them to this roundup!

Craftzing by vpr design

craftzing_wordmark

A crafty name needs a crafty design. Vpr design incorporates simple straight lines that make the viewer feel as if a true architect created and framed the words.

Baking Goddess by Onlydeestudio

A dollop of whipped cream or icing is popular with bakery designs, but it’s not just about the dollop. Onlydeestudio uses both cursive and block letters, creating a different emphasis on each identifying word. Add a little icing, wrap it in a pretty case and this design is ready to go.

JonZander Photography by maxthing

JonZander

This design shows that a photography company does not always have to incorporate a camera or lens to make a bold statement. Designer maxthing uses the J and Z to create what looks like hands making a camera frame shape.

Scarborough Fair by Kateriiina25

This design strategy for Scarborough Fair is straightforward: choose the right typography and add details that WOW. Kateriiina25 creates the perfect mood for this antique and vintage retail store by adding simple lines and curves.

Pixelchemy by sm.art

Integrating an icon with the wordmark is a simple and effective way to create a memorable logo. Sm.art’s design is bold and to-the-point, with the right choice of soft colors for this team of mobile app and games developers.

Don’t forget to share a few of your own!

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Thanks for the shares community — keep them coming! 🙂

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SoftRose by ledevil

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SPOT by artncalli

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MASBRO by ruud10

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Wordmark logos: balance typography and graphics | manda | 4.5
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